Seemed pretty outrageous to me too, thats why I went for the $10 Kragen specials /forums/images/icons/smile.gif. Lowest I ever saw a set go was on , for about $50, and it was just the front two, not all four. They are nice looking, but to me (and you), they aren't worth what people are asking for them.
Yup, Ford get a licensing fee for those! If ya plan on keeping it for a long while, I get mine for my daily drivers from Griot's Garage, a mail order house. A little pricey, about $100 a set, but thy are very nice, computer embrodered, fit well, come with attachment devices if so desired and have a lifetime unconditional warranty on wear. Yes I have a set that's about 10 years old, got a wear spot on em and they took care of them....no problems.
big difference in quality. The cheap ones have the nubs on the bottom that break off easily and the carpet piles up a bit. Ever call Ford and ask them what a set for a current pony would run? prolly $100+ for the Ford quality ones!
I hate to buy stuff I cant see and critique in person.