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Need Advice on selling an old car

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I have "inherited" my parents one owner 1973 Montego MX Brougham coupe. They can't drive anymore and they need someone to sell the car for them. This is an amazing old beast with a fresh reman'd 351C 2V under the hood. He had it put in in 1993 by a Mercury dealer and only drove it another 9K. Everything from the vinyl top to the air conditioning to the power windows is original and in good working order. The problem is nobody is interested in a Montego. If it was a Torino, no sweat, but a Montego (same body as Torino) is just a big gas hog to most people. Most used car web sites don't deal with cars that old. Anyone out there have any experience in this area or suggestions as to how to sell it?

69 302 4V Meadowlark Yellow convertible
69 351W 4V Royal Maroon SportsRoof
Buncha other cars and now
73 351C 2V Mercury Montego coupe.