?? No, if you re-read what I said, it's not that simple. There is no avoiding the "friction", if you really want to assemble the best stuff in your cart, or if you want the freedom to pick/choose to potentially save yourself a bit of coin. You might care a lot about top-line seat foam (which would be ACI foam), but you might not care about top-line fasteners (AMK). If you're too obsessed with kits and convenience and speed, then you are most certainly going to either pay more for stuff you didn't care about, or pay less for junk you're going to curse us about. We truly prefer that you take the time to make a better educated purchase, because no two kits are alike, vendor-to-vendor.It's simple, you offer a kit, and you offer the individual parts. They aren't mutually exclusive. No trap. But it makes it more frictionless for your customers.
Absolutely, we need much more information online. Working on it daily. But.. Our biggest problem isn't adding more content, our biggest content is getting people to read the content that is already there. You have just provided a perfect example below..Which is all the better reason to provide you customers with the best information possible. Sure it would be nice to call NPD and talk to someone for hours but not everyone has that luxury. When I do have time it's after hours and the internet is my best source for research.
The key and primary difference between the two full pans is right there on the website, in the Applications window/section.. Both pans essentially "will fit and work" for 1965-1970. But it tells you in the applications that the -1AR is technically correct for 67-68, and the -2B is correct for 65. That's the primary difference, ribbing and detail. Both pans are nice quality and fit great, so any further elaboration would just be a "puff piece"., here's an example that is confusing, at least to me. Two items, same price, one has apparently more parts included? Looking at these which would you pick? Certainly the description isn't much help. https://www.npdlink.com/1965-1973-mustang/body-exterior/body-parts-and-sheet-metal/floor-pans-extensions
Here's where a simple Good and Best would work.
No kidding!! LOL.. We joke that our photographer (who has to keep all photos up to date, and photo all new products) has the best job security in the building..Sounds like job security for someone!
Don't get me wrong, I essentially agree with most of your points, I'm just politely assuring you that it seems more straight-forward from the sidelines than it is in the game. And the more information that you commit to text, then the more information you have online that can potentially go STALE unless you're constantly chasing behind it. It can engulf a company, where you've loaded so much content into the site, that it's impossible to manage and keep current without employing such an army, that payroll sinks your ship...
We're doing the best we can, all we can, while also running a healthy organization... Which is what's required to provide all that good customer service after the sale. You'll find that the organizations that are not smart with their payroll and economic health, are the ones that are more likely to say "no" when you need to return or exchange something. They can't afford the parts to land back in their lap.
Sorry for rambling, and I've very much enjoyed the exchange!!