From my basic understanding of car geometry (I do structural engineering work) is that the export brace is there more to keep the shock towers from moving in relation to the plane of the shock towers (ie, they won't move closer and further apart) while driving. Problem is, you obviously can't put a brace across the top else the engine won't fit in. So, the next logical method is to route the stress around the engine, which would require the brace. Round stock is stronger, but stamped flat steel is cheaper. It's not a complicated stamp and as stamped metal, it's a heck of a lot easier to trim if any adjustments need to be made.
The fender walls tied to the subframes is what keeps the towers from moving fore and aft. Because they are tall, they can be made thin to provide the required support.
Vertical motion is resisted by the subframe and the roof (for those of you that have it) via the same inner fenders. The original braces are on their weak axis in the vertical motion plane.
End of the day, the braces are more there to provide dimensional stability athwartships (side to side) for the shock towers. However, when you look at the bracing, their original design provides some support, but isn't that great. It was made wide to help provide better resistance to bending in the plane created by the stock tower tops but still isn't great. Welded round stock would have been far better.
Now, I do agree, just replacing the stock brace with only a helm joint version of the brace alone is not doing you any favors and I do agree, it is not replicating the original intent of the brace. But its the movement towards one another the brace is trying to prevent. Again, a helm joint version of the original brace alone will not prevent this at all. You really do need one with the brace across the front of the engine (monte carlo brace) and then preferably, tie them all together (like TCP, or my home made version). Now granted, that still won't resist motion of the shock towers in the vertical plane (but that was addressed above), but it will keep them from moving in the other two planes (towards either other, and fore/aft). But if you look at any modern sports car, especially the european ones, their shock tower braces usually run right over the engine and just connect the two shock tower tops together (okay, strut towers).
So I guess, my long winded answer agrees with you, but I would argue the original brace isn't adequate either. Either way, replacing the original with just a helm joint version with no monte carlo bar variant, I do agree with you, is a poor idea. But we have tons of anecdotal evidence for that statement already.
I love my brace kit. Was easy to make and relatively cheap. Once I got it set up, the front end of my car got remarkably quiet and stiff.
Also, don't assume that because Ford could do something, that they would do it if another method saved them $.10 per car. Trust me...been down that path on my explorer where ford used plastic washers for the automatic hubs to save $1 per car. My options there were to either buy new ones ($400) or rebuild them and replace them with a proper metal washer. I obviously choose the later and cursed ford the entire time.